2022-2023

PePsiCO - Rockstar Energy drink.

College Brand Ambassador

As a Brand Ambassador for Rockstar Energy Drink during college, I was responsible for driving brand awareness through on-campus activations, event coordination, and content creation. My role combined experiential marketing with digital engagement, requiring both execution and reporting.

I organized and hosted multiple branded events across campus, including a notable collaboration with the CU Snowboarding team. This event brought students together to connect with the brand in a social, high-energy environment, where we provided product sampling and created an engaging community experience.

In addition to event execution, I created and posted content to support campaigns, tracked engagement across social channels, and compiled performance reports to measure reach and impact. I also coordinated communication between student groups, clubs, and brand stakeholders to ensure smooth event planning and consistent execution.

This experience strengthened my skills in grassroots marketing, community engagement, content distribution, and campaign reporting within a fast-paced, brand-driven environment.