ISO Insulated Panels
ISO Insulated Panels is a global company where I played a key role in establishing and growing their digital presence in the US market. I was responsible for building their website from the ground up and developing the foundation of their online marketing and lead generation systems. My focus has been on creating a strong, structured digital presence that supports both visibility and long-term business growth.
WeBSITE
I built and continue to manage the ISO Insulated Panels website using WordPress, overseeing the full structure, design flow, and ongoing development. This included creating an entire Learning Center with organized educational content, designing intuitive navigation for users, and ensuring the platform was both informative and easy to use. I also implemented and manage contact forms, a members’ portal section, and regularly update the site with new products, content, and structural improvements. The website is an ongoing project where I handle both design and functional optimization to support user experience and lead generation.
Comprehensive Marketing Plan
Alongside the website development, I created a full marketing plan for ISO Insulated Panels from the ground up. This included in-depth industry and market research to understand positioning, competitors, and growth opportunities within the US market. Based on this analysis, I developed a structured marketing strategy outlining target audiences, channel selection, and a clear approach to market capture.
The plan also included budget allocation recommendations, KPI frameworks for tracking performance, and a lead generation strategy focused on measurable growth. I defined key channels across digital marketing, including SEO, content, and CRM-based outreach, ensuring each channel had a clear role within the broader funnel. The goal was to create a scalable, performance-driven system that aligned marketing efforts directly with business objectives and revenue growth
SEO Optimization
I lead ongoing SEO optimization for the website, working closely with technical audits and performance insights generated through tools like Screaming Frog. I use Google Search Console, Google Analytics, and Rank Math to continuously refine on-page and technical SEO, improve indexing, and strengthen overall site structure and content performance.
Through consistent optimization of keywords, metadata, site health, and content alignment, I have significantly improved search visibility, increased organic traction, and contributed to a measurable growth in inbound leads. My focus is always on making SEO both technically sound and strategically aligned with business goals.
Would be happy to provide the data in Google Analytics, Console and Rank Math
Event Marketing & Collateral (MBCEA)
I supported the MBCEA industry event by designing and producing a cohesive suite of marketing collateral, including a large-format event banner, printed brochures, and branded product sample materials. The objective was to strengthen brand visibility and establish a consistent visual presence at the Denver event, helping to position the company more prominently within the U.S. market.
The materials were designed with a focus on clear messaging, strong visual consistency, and print-ready execution across multiple formats. This coordinated approach helped attract attention at the event, resulting in increased brand recognition, new lead generation, and higher traffic to our website—all key goals we successfully achieved.
CRM & Email Marketing (Zoho)
I have hands-on experience working within Zoho CRM, where I manage contact data, segmentation, and lead organization. I’ve also executed and managed mass email campaigns through the platform, ensuring accurate targeting, clean list management, and consistent brand messaging. This work has given me practical experience in CRM-driven marketing and lifecycle communication.
Content Creation
I regularly create digital content across marketing channels, including written copy, website content, and visual assets. My focus is on creating clear, engaging, and purpose-driven content that supports both brand storytelling and conversion goals.