Served as a Brand Ambassador and Influencer for Madewell, creating engaging social media content, including posts, Stories, Reels, and TikTok videos, to increase brand awareness, audience engagement, and community growth.

Planned and hosted on-campus promotional events and sustainability initiatives, including a jean recycling campaign that encouraged participation through incentive-based programs and collection bins. These efforts helped strengthen customer engagement while promoting the brand’s commitment to sustainability and corporate social responsibility.

Tracked leads and customer interactions generated through events and digital campaigns, contributing to increased brand visibility, stronger community presence, and measurable growth in customer interest and sales conversion.

Supported targeted marketing efforts aimed at expanding the brand’s reach to a younger college-aged audience by providing creative campaign ideas, trend insights, and feedback gathered through fieldwork, campus engagement, and event interactions, helping position the brand as more relevant and appealing to Gen Z consumers.